Joy van Raaij

Building Visibility Together

20 May 2025

Behind the scenes at GreenV and its companies, an enthusiastic marketing team works daily to enhance the visibility and image of the entire group. From social media to international trade fairs, they bring our message to the world through strategy, creativity, and team spirit.

One Team, Multiple Companies

Within the GreenV group, marketing professionals work across various companies, each with their own expertise but united by a shared goal: strengthening GreenV’s position as a leading player in horticultural technology. Meet the team members:

  • Esmay (HT Verboom) – Responsible for all internal and external communication at HT Verboom since January 2025, and also supports the sales team.
  • Donna (Green Simplicity) – Marketing intern involved in Green Simplicity’s rebranding and preparations for GreenTech Amsterdam.
  • Ilona (Green Simplicity) – In charge of all marketing, communication, and administration at Green Simplicity since September 2024.
  • Petrina (Stolze) – Marketing and communications advisor since July 2024, focusing on strategy and implementation at Stolze.
  • Marit (Stolze) – Marketing and communications officer, active in social media, internal communication, and employer branding.
  • Joy (GreenV, Prins Group, Stolze) – Handles marketing, trade fairs, and content for several GreenV companies.
  • Jasmyn (Voshol) – Manages social media and content for Voshol.
  • Talissa (GreenV, Prins USA & GreenV Mexico) – Content specialist since September 2024, responsible for (international) content creation and communication.
  • Anouk (GreenV) – Event manager since February 2025, coordinating all trade shows and events within the group.
  • Mirjan (GreenV) – Marketing manager and team lead. Since 2021, responsible for the overarching marketing strategy of GreenV and supporting all OpCos with projects.

The Power of Collaboration

What makes this team unique is how individual strengths are combined into a unified whole.
Mirjan: “You go further together. When we align well across companies, support each other, complement one another, and collaborate with respect toward a shared goal, that’s when we truly make a difference.”

This collaboration is visible not only in daily activities, but also in large-scale projects and events.
Joy: “Creating a trade show presence is a true team effort. From the colleague in the warehouse to marketing – it’s a collective success.”

Content creation also brings people together across company and country lines.
Talissa: “Whether I’m drafting a content calendar or on the road filming, it’s energizing to build something great together.”

Donna adds: “It’s the blend of creativity and execution that makes this work so engaging. Together, we build a strong brand.”

Looking Ahead

The shared ambition is clear: more alignment, knowledge exchange, and joint campaigns.
Anouk: “How great would it be to present ourselves as one unified GreenV collective at international events? That’s our vision.”

Talissa concludes: “We have so much in-house expertise. By sharing it more effectively, we can get even more out of our collective efforts.”

In Closing

From strategic brand positioning to international visibility, the GreenV Group’s marketing team proves the strength of collaboration every day. Thanks to their dedication and creativity, not only is the group’s reach growing – so is the cohesion among its companies.
Do you have ideas or want to contribute to our visibility efforts? Feel free to contact the team – they’ll be happy to think along with you.

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