What the role entails
Your responsibilities within this senior-level role will include:
- Defining and implementing the GreenV commercial strategy, including customer segmentation, segment planning, and steering the roadmap for innovation and communication
- Building thought leadership to raise awareness and generate interest and desire among new and existing customers
- Creating relevant new leads and increasing conversion rates throughout the marketing-sales funnel
- Driving value chain and channel analysis across each segment and throughout the organization
- Ensuring the success of key customer (joint development) programs
- Embedding a value-adding mindset across sales and all commercial and related disciplines
- Building a fit-for-the-future value-adding GreenV marketing mix, including a differentiated pricing strategy
- Clearly communicating the brand personality based on the Brand Book and Brand Key
- Supporting value propositions, concepts and product marketing by generating compelling content using appropriate tools and channels
- Engaging and managing an external partner network to support achievement of the organization’s revenue targets
- The passion and personality to coach, inspire and educate, and motivate the team to think commercially and add value.
This is a key role within an organization that’s growing fast both organically and through mergers and acquisitions. If you have the skills and experience to lead in this senior appointment, we’d love to receive your application:
Key criteria for this role:
Education
- MSc/MA or MBA (completed)
Your experience and personal skills
- 10+ years’ relevant experience in Marketing and Commercial Leadership, including extensive experience in international marketing roles
- Experience in commercial/digital strategy, value selling and brand building
- Experience in change, project, people and talent management
- A strong track record in Business Development and RTM strategy development/execution within a B2B setting
- Excellent interpersonal skills – persuasive, convincing and motivational
- Good analytical, conceptual and tactical thinking, with a hands-on and can-do mindset
- Entrepreneurial, goal-driven, ambitious but realistic and with a good sense of commercial viability and a proactive attitude to achieving results
- Flexible, committed and able to make decisions independently
- A proven people manager focused on creating a nurturing environment, and embracing diversity
- Proven track record in successfully delivering effective marketing campaigns with measurable results
- Experience in/strong affinity with the horticulture sector
- Ability to set priorities and deliver continuous improvement through a plan-do-check-act approach
- Knowledge of Microsoft Office, use of Thinkcell an advantage; experience with marketing automation tools (e.g. Pardot); experience in developing and managing content management systems (CMS)
- Fluent written and spoken Dutch and English
Why work with GreenV
We take good care of our people and believe it is important that our employees are happy at work, feel valued, and fulfil roles that they enjoy and excel at. With over 300 loyal employees, the GreenV workforce is a close-knit team where everyone has a voice. You will be made to feel welcome from day one and helped to settle in quickly. In addition to an exciting and wide-ranging position in an enthusiastic team, we offer:
- A highly varied role with the scope to act independently within a fast-growing international organization
- An attractive salary in line with your skills and experience
- A company car
- Friendly and informal communal lunch facilities and the opportunity to join weekly social activities
- An active employee association within the group of companies
- A good pension scheme, 8% additional holiday pay and 30 days’ annual leave based on a full-time contract
- A full-time role with the possibility of flexible working hours and some degree of home-based working
- Travel expenses
- Laptop and mobile phone
About us
Founded in 2021, GreenV is a major international player in the development and installation of technical systems and integrated greenhouse projects for the protected horticulture sector.
GreenV aims to be the global leader in horticulture to meet the changes and challenges in this dynamic sector. Protected horticulture enables tasty, high-quality produce to be grown for year-round availability, while requiring less than a tenth of the amount of water and significantly fewer pesticides than traditional methods.
You will be part of a dynamic team with ambitious growth plans which we will achieve through organic expansion and through mergers and acquisitions. You will join a forward-thinking organization that adds value to its customers by supporting growers in all aspects of their business. Our organization embraces a culture of fostering great people, enabling you to thrive and flourish, and fulfil the role to your full potential.
GreenV currently comprises eight companies. Stolze is a global marketing leader in electrical engineering, irrigation, lighting, automation and climate technology for protected horticulture. Prins Group and Prins USA are renowned greenhouse builders. Voshol supplies advanced climate systems (thermal, insulation and electrical engineering) for the global greenhouse horticulture industry. JV Energy Solutions is specialized in advanced climate systems for the North American market. HT Verboom develops, produces and installs internal logistics systems, and GreenV indoor farming makes large-scale crop production possible in places where climate change is preventing or making this increasingly difficult.
