At GreenV, John will work internationally on large-scale turnkey projects, technically complex installations outside the Netherlands and the further development of global key accounts. With his extensive experience in commerce, technology, and installations, he will be able to provide the group with relevant expertise on many different fronts in achieving its goal to become a global market leader in the horticultural industry. He will also collaborate closely with the group’s individual companies. GreenV aims to realise its ambition through autonomous growth, a purposeful buy-and-build approach and further investments in staff, know how, and skills.
Geert van Veen, Prins Group’s CEO and Board Member at GreenV, comments: “We know John very well, and he has known us for a long time. Over the years, we have already carried out many projects together. With over 25 years of experience at Priva, John possesses an enormous international network and a deep reservoir of knowledge that will further strengthen the GreenV organisation, achieve our international ambitions, and inspire and motivate many young and ambitious people within the group.”