GreenV invests in Mexican market with GreenV Mexico

4 December 2023

GreenV, an international group of horticulture suppliers, strengthens its presence in Mexico by establishing GreenV Mexico, and appointing Mauricio Revah as Managing Director. This investment is in accordance with GreenV’s international growth strategy of becoming the reference in the global horticulture industry by bringing together leading and innovative suppliers with complementary capabilities and activities on multiple continents for close collaboration and mutual reinforcement, and acknowledges the significance of the Mexican market. Mauricio Revah explains: “There is no doubt about the importance and potential of the Mexican market. The main advantage for Mexican growers and investors is that GreenV Mexico combines the strength of the Dutch horticultural innovation network with a local market presence, allowing us to provide a complete range of solutions and a fast and high level of service. That will make GreenV Mexico a very reliable and valuable partner.”

The Mexican branch is located in the heart of the horticultural area of Querétaro. The company will focus on the mid- and high-tech market, and will prioritize customer service, project development and maintenance support. “Because we cooperate intensively with the companies in the GreenV network and make use of each other’s knowledge and expertise, GreenV Mexico will be a leading partner for local horticultural entrepreneurs who demand Dutch quality for their greenhouse systems, installed and serviced through a locally present organization. For example, Priva customers in Mexico can rely on us for maintenance, service and updates, because together with the other GreenV companies, we are the official full-service partner for Mexico,” states Mauricio Revah. “From our office in Querétaro, we are available for any expansion, replacement or questions related to service and maintenance. We will also be present at GreenTech Americas in March of next year.”

Ard Vink, CEO at GreenV, explains: “GreenV has a strong position in an attractive, global growth market. We are delighted that Mauricio will lead GreenV Mexico. Mauricio has long-standing experience in the Mexican horticultural sector and thorough understanding of the market, in-depth horticultural knowledge, and a very valuable network to successfully achieve our goal of further developing this business together with our customers.”

GreenV has an international presence  with companies specializing in, for example, greenhouse construction, irrigation solutions, heating and cooling, and electrical engineering. These include Stolze, Voshol, Prins Group, Green Simplicity and HT Verboom in the Netherlands, JV Energy Solutions in Canada, Prins USA in the United States and Apex in Australia & New Zealand. GreenV is a subsidiary of HAL Investments in the Netherlands, an international investment company listed on the Amsterdam Stock Exchange via HAL Trust.

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